In the realm of today's new wave of drinkers, the iconic flavours of White Claw reign supreme, symbolising a merging of ocean swells known as the White Claw Wave—a rallying call for social instigators. For these individuals, gathering over drinks signifies liberation from the mundane, a surge of energy rather than numbness, and a break from the confines of typical settings to connect in real life, where spontaneity reigns supreme and unexpected friendships blossom amidst a tapestry of refreshing flavours.
White Claw transcends occasions, elevating any setting with its refreshing taste and convenient ready-to-drink format. Whether lounging at the beach, enjoying après ski festivities, or embarking on backyard adventures or trails, White Claw is the quintessential companion, always ready to complement the moment. The White Claw Wave was not born from a mere ad campaign but from the genuine thirst of social instigators for authentic flavours that enhance their evolving modes of social connection over drinks. As stewards of flavour innovation, White Claw continues to extend its invitation, offering new varieties, from bold-tasting Surf to the potent 8% alc./vol. Surge, while also introducing the smooth White Claw Premium and Flavoured Vodka to inspire even more iconic flavour combinations among friends.