The unlikely duo of Alessandro Martini, a clever entrepreneur, and Luigi Rossi, a master herbalist, took over the National Wine & Spirits Distillery in a small village near Turin, sparking a magical partnership in 1863. Their collaboration gave birth to the enduring Martini Rosso, a vermouth that has captivated palates for over 160 years. This iconic blend, rooted in the aromatic botanicals of the Piedmont region, became a cornerstone of Martini's global influence, spanning continents and decades. The intricate art of blending at Martini, trusted to a select few and passed down through eight generations, now lies in the capable hands of Master Blender Giuseppe 'Beppe' Musso and Master Herbalist Ivano Tonutti. These custodians of tradition ensure only the highest quality ingredients are used, maintaining the legacy of Luigi Rossi.

Martini's commitment to quality extends to its sparkling wines, crafted by Sparkling Wine Master Blender Livio Prandi, who collaborates with 300 small growers of the Asti region. This dedication results in a selection of sparkling wines celebrating the Bianco Moscato grape. The proximity of the Pessione village to Piedmont’s winemakers, the botanical-rich Alps, and the port of Genoa was a strategic choice, fostering Martini's journey from a local treasure to an international icon. The company’s strong roots are evident in its community support programs in Pessione, which also hosts Casa Martini, the Wine Museum, and the Mondo Martini Gallery. These attractions draw bartenders, wine enthusiasts, and cocktail lovers from around the globe, making this rural village a vibrant cultural hub for Martini's storied legacy.

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